RichRelevance has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites. Shoppers can now enjoy an enhanced shopping experience with personalised product recommendations as they browse through Dixons sites.

A variety of recommendation types based on shopping behaviour adjust in real time to ensure the most relevant products are just a click away. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.

“Delivering a personalised shopping experience across multiple customer touch points will give us the opportunity to better understand and engage with our customers and provide them with more meaningful product suggestions,” said Andy Barratt, head of online marketing at Dixons. “RichRelevance offers an unmatched combination of technical innovation and retail industry expertise that we expect will help us significantly increase customer engagement and online sales.”

Dixons elected to introduce personalisation initially across the company’s websites, with plans for additional implementations across other customer touchpoints such as email. The company plans to offer shoppers a seamless personalised experience across multiple channels using RichRelevance’s enRICH Personalisation Engine.

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