Nobia strikes deal with XPO for UK product distribution

Nobia AB has named XPO Logistics as the sole distributor of its kitchen products in the UK.

The kitchen manufacturer has six retail brands in the UK market: Magnet, Magnet CKS, Gower, Rapide, Commodore, and CIE.

"We are delighted that our full brand portfolio in the UK will benefit from XPO's transport expertise, technology and scale,” said Michael Speakman, Nobia UK supply chain director. “The transition has gone smoothly, and our network is in a strong position to serve the growing demand for our services in 2022."

XPO first won the transport contract for Gower products in 2017. The deal was renewed in 2021 and expanded with the phased transition of other brands including Magnet and Rapide in August, Magnet CKS in December, and Commodore and CIE this month.

Prior to XPO, Nobia's UK distribution was handled by a combination of in-house operations and outsourced providers.

"Working in partnership with our customer, we have successfully brought together all the Nobia UK brands into a single operating model with significant synergies,” said Dan Myers, managing director, UK and Ireland, XPO Logistics. “The team is delivering a superior Nobia customer experience across the business."

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