Mobile retail sales have grown over 30 per cent since the start of 2021 according to research from Liftoff, App Annie, and Poq.

The research was reportedly based on 95 billion ad impressions, 1.1 billion clicks across 14 million installs, and 39 million in-app events between June 2020 and June 2021.

In addition, mobile users have spent 49 per cent more time on e-commerce apps since the beginning of 2021, spending over 18 million hours worldwide every week in April 2021.

The APAC region experienced the most significant growth in terms of time spent on e-commerce apps by consumers, growing 54 per cent since January 2021.

Mobile users in the Americas spent 40 per cent more time on e-commerce apps on average since January while users in Europe and the Middle East (EMEA) spent 38 per cent more time on average.

Purchase sizes also saw increases, with average mobile shopping baskets peaking at $88 in June 2021 compared to $74 in January 2021 - a 15.8 per cent increase.
Indonesia recorded the highest growth of any single country, showing an 87 per cent annual rise in mobile shopping activity.

Android users worldwide averaged 2 billion shopping hours per week by May 2021 according to the research – up 51 per cent year-on-year from May 2020.

In addition, the report claimed that Android’s $2.13 cost-per-install (CPI) for e-commerce apps was 55 per cent less expensive than the $3.85 of iOS, while also offering a greater install-to-action rate: 16.5 per cent, compared to the 11.3 per cent of iOS.

“We are living in an era that will be defined by mass adoption of new technologies, and retail apps are reaping the benefit. Our analysis over the last five years has shown a strong and continuous trend of consumers racing to these platforms and forming new shopping habits,” said Mark Ellis, co-founder and chief executive at Liftoff. “Continued interest in mobile shopping, even amid physical reopening, suggests that this isn’t an ephemeral trend but a new normal that will outlast these Covid times.”

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