M&S forms beauty partnership with Clinique

Marks & Spencer (M&S) has announced a new online and in-store partnership with international skincare and make-up brand Clinique.

More than 500 Clinique products will be available on the M&S website for next day delivery or click & collect to over 700 of its stores from the summer.

34 destination M&S stores will have a Clinique counter with experts on hand.

A further 40 locations will have product available displayed in a "bespoke Clinique fixture", including in M&S Menswear sections.

“A compelling beauty offer is part of our plans to reshape M&S – innovating with our own brands and continuing to introduce complementary third-party products such as skincare experts Clinique,” said Richard Price, managing director, M&S Clothing & Home. “Our broad customer base and reach makes us an attractive platform partner and in turn introducing beauty brands helps us become more relevant, more often for our 22m customers – offering them a convenient and seamless shopping experience.

“We’re also pleased to be introducing a bespoke in-store offer in our destination stores where we know customers appreciate having someone on hand to help with purchasing.”

The move forms part of M&S’ new strategic focus on skincare, which the retailer said was more resilient during the pandemic when customers had more time at home to consider their skin routine.

"Marks & Spencer offer a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favourite Clinique products seamlessly, whilst shopping instore or online," said Rachel Baker, vice president/general manager Clinique UK + Ireland. "We aim to provide dermatologist-developed personalised skincare and makeup routines from our experts and for consumers to be able to self-discover their skins needs on Clinique’s Clinical Reality tool, helping Marks & Spencer consumers to achieve healthy skin at any age.”

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