M&S launches sportswear platform

Marks & Spencer (M&S) has launched The Sports Edit following the acquisition of the sportswear e-commerce platform in 2022.

At the time of the acquisition, an M&S spokesperson said The Sports Edit was a “complementary e-commerce platform well-positioned in the growing activewear market” and that it had a “highly engaged customer base”.

The launch of the segment on its website bolsters M&S’s continued investment into its targeted growth categories, which include sportswear.

The ‘best of’ The Sports Edit will sit alongside M&S’s activewear brand Goodmove on a dedicated sports platform featuring sports content curation where consumers can shop by brand, activity or product type.

The launch includes over 200 sportswear and apparel products across women’s activewear and apparel from third-party brands including Beyond Yoga, FP Movement, Girlfriend Collective and YMO as well as footwear brands Veja and Hoka, with more brands to follow throughout 2023.

“This year, we’re backing our growth categories with confidence and going into battle on sportswear,” explained Katie Bickerstaffe, co-chief executive at M&S.

She continued: “Building on the strong foundation of Goodmove, we’re combining our brand loyalty with the expertise of The Sports Edit to offer our customers an online sports retail platform which is a one-stop-shop for health and wellness.”

The launch follows insight from the M&S Family Matters Index, which showed that 44 per cent of consumers are planning to do more exercise and take their physical health more seriously in 2023.

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