BROTHER
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Sunday 23 February 2020

LATEST NEWS 

Lulu Guinness launches onsite social commerce

Written by Peter Walker
22/05/19

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.

The British handbag and accessories retailer is working with Curalate to bring user generated content in a shoppable format onto its website.

It will use the technology to collate content tagged #HowDoYouLulu from Instagram and display it on luluguinness.com. Customers can click on ‘intelligent’ images in the galleries on Lulu Guinness’s home and Instagram Shop pages to ‘shop the look’.

“Social commerce is set to be an integral part of our e-commerce business,” commented Tayyaba Malik, head of e-commerce at Lulu Guinness. “Customers often browse on social before making a purchase, so bringing this content onsite - and making it shoppable - will resonate well with them.”

Last month, the company improved dwell times and conversion rates with a new e-commerce platform and website from Astound Commerce.

Founded in 1989, the brand now has multiple stores, but online is becoming increasingly important, with more than a third of business turnover coming from digital channels.



BROTHER

RS Winners brochure

HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.
Most read stories...
World Markets (15 minute+ time delay)