Lulu Guinness launches onsite social commerce
Written by Peter Walker
Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.
The British handbag and accessories retailer is working with Curalate to bring user generated content in a shoppable format onto its website.
It will use the technology to collate content tagged #HowDoYouLulu from Instagram and display it on luluguinness.com. Customers can click on ‘intelligent’ images in the galleries on Lulu Guinness’s home and Instagram Shop pages to ‘shop the look’.
“Social commerce is set to be an integral part of our e-commerce business,” commented Tayyaba Malik, head of e-commerce at Lulu Guinness. “Customers often browse on social before making a purchase, so bringing this content onsite - and making it shoppable - will resonate well with them.”
Last month, the company improved dwell times and conversion rates with a new e-commerce platform and website from Astound Commerce.
Founded in 1989, the brand now has multiple stores, but online is becoming increasingly important, with more than a third of business turnover coming from digital channels.