LuisaViaRoma has announced a new partnership with checkout technology company Bolt to support its e-commerce growth in the US.

The luxury fashion brand debuted in the country earlier this year with the opening of a flagship store in New York City alongside new digital experiences for American shoppers.

The retailer aims to use Bolt’s shopping network to improve the checkout experience of its US client base through to a ‘one-click checkout solution’ that does not require a password.

The brand added it is planning a “next phase” that will include the implementation of Bolt in LuisaViaRoma’s mobile app as well as Bolt’s support on the retailer’s activations during Fashion Week in New York. 

Justin Grooms, chief executive officer of Bolt, said the partnership aims to help make LuisaViaRoma’s checkout experience “even better for its growing customer base.”

“As we look to accelerate our growth in the US market and differentiate our beloved brand to new shoppers, we look to partners that share our values around innovation, flexibility, and customer experience, we are excited to partner with Bolt,” said Tommaso Maria Andorlini, chief executive officer of LuisaViaRoma.

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