Lidl sales up £120m as shoppers switch from premium supermarkets

Lidl has recorded sales growth of £120 million over the past 12 months as a result of shoppers switching from M&S, Waitrose, and Sainsbury’s.

The budget retailer said that in January alone, it gained £11 million from customers switching from the three 'premium' supermarket brands – an increase of more than £10 million compared to the same period of 2022.

The figures come as the UK public continues to face the pressure of rising prices and higher energy costs.

Lidl said that its fruit and veg range contributed to the year-on-year growth, with the latter reaching a market share high of just over 10 per cent. The retailer says that its fresh meat and poultry also reached a new record market share.

“It’s clear that a lot of shoppers are now refusing to pay a premium for their groceries,” said Ryan McDonnell, chief executive, Lidl GB. “As we progress into 2023, we are seeing more customers coming through our doors, switching spend to Lidl from premium supermarkets."

Lidl was recently narrowly beaten by Aldi as the UK's cheapest supermarket.

An investigation by Which? found that overall Aldi was the cheapest supermarket for seven consecutive months between June and December, while Lidl was the cheapest from January to May.

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