Klarna launches physical card in the UK

Buy now, pay later (BNPL) company Klarna has announced the launch of its physical card in the UK.

Klarna Card will enable consumers to use the flexible payment option in-store, wherever cards are accepted.

The new card launches alongside Klarna’s Pay in 30, which allows consumers to pay anytime up to 30 days after purchase.

The business said that it plans to add additional payment options in the future.

"Consumers are rejecting credit products which charge double-digit interest rates while allowing repayments to be put off indefinitely,” said Alex Marsh, head of Klarna UK. “For online purchases where credit makes sense, buy now pay later has become the sustainable alternative with no interest and clear payment schedules.

“The launch of Klarna Card in the UK brings those benefits to the offline world, giving consumers the control and transparency of BNPL for all of their instore purchases.”

The card has already been used by 800,000 consumers in Sweden and Germany. Klarna also plans to roll out the card in the US.

In the UK, the Klarna Card will be made available progressively reaching all eligible consumers in the upcoming months. Klarna said that the card currently has a waitlist of 400,000 UK-based consumers.

    Share Story:

Recent Stories

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.