Just Eat Takeaway.com has partnered with e-commerce company Rokt to place advertising messages on the order confirmation pages of all its brands.

The service uses machine learning and AI to make the messaging relevant to around 82 million active customers around the world.

The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com apps and sites, where Rokt claims customers are highly-engaged and most likely to convert.

The partnership adds significant reach to Rokt's network and gives advertisers access to 90 per cent of all food delivery customers in the UK and 60 per cent of the UK population under the age of 40.

Rokt said its e-commerce network has powered more than 6 billion transactions across hundreds of leading ecommerce businesses including US retailer Macys.

"Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty," said Rachel Gómez, director of retail media at Just Eat Takeaway.com. "We're excited to leverage Rokt's technology as we expand our retail media programme to the checkout page and enable endemic and non-endemic advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers."

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