Danish furniture and home interiors retailer JYSK has announced that it will spend DKK 2 billion on IT and new store openings.

The company said it will prioritise opening new stores in countries where it is already present to grow its customer base, with a focus on large metropolitan cities in Europe.

Under its new strategy, which will continue until the end of the tax year 2028, JYSK said it will invest in its IT infrastructure, online shopping options and customer-facing platforms to improve customer convenience.

JYSK previously invested DKK 4.7 billion in redesigning over 3,000 stores.

Since the opening of the first store in 1979 in Aarhus Denmark, the retailer has expanded to over 3,000 stores across 50 countries.

JYSK said it serves customers across many different cultures, with the company most recently branching out to Morocco earlier this year.

The company added that to accommodate this diversity, in the next strategy period, it will take a more differentiated approach to tailor the JYSK concept to different cultures where appropriate.

JYSK added that it will continue its sustainability efforts with guided CO2 reduction targets approved by globally acclaimed Science Based Targets initiative (SBTi).

“Expansion is part of our DNA, and we already have a strong position in the market - in the next years, we see an opportunity to grow even more in the countries where we already have stores and a strong logistics setup,” said president and chief executive of JYSK, Rami Jensen. “Furthermore, we want to get closer to customers in some of the bigger metropolitan cities such as Madrid, where we plan to open more stores within the next financial year with great Scandinavian offers within sleeping and living.”

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