JD Sports partners Laybuy for online orders

JD Sports has adopted Laybuy’s buy now, pay later service for online orders in the UK, letting shoppers spread the cost of purchases over six equal weekly interest-free payments at checkout.

Customers will also have the option to pay more upfront if their credit limit is lower than the total purchase order, using Laybuy Boost.

Laybuy co-founder and managing director Gary Rohloff commented: “We know consumers want more choice at the checkout, and that weekly interest-free payments plans are important to them.”

Earlier this week, Laybuy secured $15 million in a new funding round ahead of a possible Initial Public Offering on the Australian Stock Exchange, which is expected to see the New Zealand-based company valued at around $200 million.

Last year, Laybuy launched in the UK with a Footasylum partnership – itself a recent takeover target for JD Sports.

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