JD Sports has adopted Laybuy’s buy now, pay later service for online orders in the UK, letting shoppers spread the cost of purchases over six equal weekly interest-free payments at checkout.

Customers will also have the option to pay more upfront if their credit limit is lower than the total purchase order, using Laybuy Boost.

Laybuy co-founder and managing director Gary Rohloff commented: “We know consumers want more choice at the checkout, and that weekly interest-free payments plans are important to them.”

Earlier this week, Laybuy secured $15 million in a new funding round ahead of a possible Initial Public Offering on the Australian Stock Exchange, which is expected to see the New Zealand-based company valued at around $200 million.

Last year, Laybuy launched in the UK with a Footasylum partnership – itself a recent takeover target for JD Sports.

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