Instagram is introducing shoppable badges to Live videos in order to increase advertising revenues.
The Facebook-owned app will now offer users virtual badges to add to their live streams in a move similar to those available in Amazon’s Twitch platform.
Launching in the US in June - anD other markets later in the summer - viewers can then purchase these badges for 99 cents, $1.99 or $4.99. The video creator will see a list of badge holders and how much they have donated.
All the money will go to the user initially, but it is understood that Instagram will eventually take an undisclosed cut of badge sales.
Instagram will also begin introducing adverts to its long-form video sharing platform IGTV. Revenue from these adverts - lasting no longer than 15 seconds - will be split between the Instagram and the user.
Latest News
-
Aldi commits £370m to 16 new UK stores
-
M&S raids Woolworths for new chief digital and technology officer
-
Tesco to roll out electronic shelf labels across all stores
-
Poundstretcher secures court approval for restructuring plan
-
Walmart expands online marketplace offering for customers in Mexico
-
Debenhams Group agrees sublease of US distribution centre, cutting liabilities
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories