Instagram adds shoppable video badges

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Instagram adds shoppable video badges

By Peter Walker

28/05/20

Instagram is introducing shoppable badges to Live videos in order to increase advertising revenues.

The Facebook-owned app will now offer users virtual badges to add to their live streams in a move similar to those available in Amazon’s Twitch platform.

Launching in the US in June - anD other markets later in the summer - viewers can then purchase these badges for 99 cents, $1.99 or $4.99. The video creator will see a list of badge holders and how much they have donated.

All the money will go to the user initially, but it is understood that Instagram will eventually take an undisclosed cut of badge sales.

Instagram will also begin introducing adverts to its long-form video sharing platform IGTV. Revenue from these adverts - lasting no longer than 15 seconds - will be split between the Instagram and the user.

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