Iceland announced it has rolled out agentic AI technology to help keep shelves stocked and improve store operations.

The British supermarket chain will use an AI platform provided by invent.ai to track stock and forecast future demand. Iceland said the move will ensure the right products are in the right place at the right time.

The technology improves forecasting by factoring in seasonal demand, promotions, new product launches and one-off anomalies. The system can also learn from historical trends and previous lost sales, which the company said allows it to provide highly accurate forecasts and actionable guidance across all SKUs across Iceland’s network.

“AI is giving us the visibility and control we’ve never had before,” said Matt Downes, supply chain director at Iceland Foods. “We can now keep shelves consistently stocked with the products our customers want, reduce lost sales and improve the overall shopping experience across every store and distribution centre.”

Invent.ai has recently signed deals with other leading retailers including Footlocker and Swiss supermarket Migros.

Other major UK retailers are experimenting with AI on both the back- and front-ends. Last week, both Tesco and Frasers launched AI-powered shopping assistants, while B&Q owner Kingfisher is working with Google Cloud to integrate AI into its online shopping experience and piloting AI-powered transport optimisation.

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