Aldi has announced an investment of £60 million to cut prices on over 200 products.

The discounter said the price reductions apply to a wide range of everyday items including fresh and frozen food, cupboard stables and personal care products.

So far this year, Aldi said it has invested over £200 million in reducing prices for its customers, which includes the latest £60 million investment.

“Now more than ever, we know that customers are looking to manage their budgets for the weekly shop, which is why we’re constantly reviewing prices across our range,” Julie Ashfield, chief commercial officer at Aldi UK. “These latest price reductions cover hundreds of everyday products and offer great value without compromising on quality.”

Earlier this week, the supermarket announced it is committing over £5 billion to long-term supplier agreements as part of its ongoing support for British farming and food production.

By increasing its long-term agreements with domestic producers, Aldi said it is enabling its suppliers to invest in the growth of their operations and capacity across fresh produce, dairy, meat and eggs, while giving farmers and producers greater long-term certainty to plan ahead and invest.

The agreements typically run for two years or more, and Aldi is aiming to source 50 per cent of its domestic produce through long-term agreements by the end of 2027.

Aldi said has signed a number of long-term agreements with British growers and producers, including with Kent-based fruit grower AC Goatham & Son, its sole supplier of British apples. The partnership supports a dedicated “Aldi Orchard” supplying fruit to stores across the UK.

The supermarket has also committed £1.1 billion to UK egg production over the next five years to strengthen poultry supply chains.

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