H&M sells external brands in Sweden and Germany

H&M is selling clothing from external fashion retailers in Sweden and Germany.

The fast-fashion giant began selling items made by other brands in Sweden last month, according to a report by Fashion Network.

"Customers are now able to shop from more brands in the H&M Group family, as well as from a curated selection of other fashion brands such as Lee, Wrangler and Kangol, among others," an H&M spokesperson told Reuters.

They added that the company had launched the concept in Germany this month and that it will “continue to add brands going forward”, expecting to roll out external brands to other markets around the world.

Last year the company said that it would close 350 of its stores and open 100 new stores over a 12-month period, resulting in a net decrease of 250 stores worldwide.

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