Gemalto, along with partners including MasterCard, trialed Twickenham’s first contactless wearable payment solution during England’s recent 6 Nations matches with Scotland and France. Gemalto provided the Rugby Football Union (RFU) wristband, which was Guinness branded, as well as personalisation and fulfilment services, allowing fans to tap and pay for food and drinks.
“This exciting pilot project with Guinness and the RFU represents a first step in the evolution of the cashless stadium, powered by wearable technology capable of encompassing transport, access and payment,” says Howard Berg, senior vice president, UK and Ireland at Gemalto. “Our complete solution is helping the RFU and Guinness in ensuring their guests don’t miss a minute of the action by queues at food and drink outlets. By leveraging our broad range of expertise and past experiences, we are ideally positioned to support all the key stakeholders of this new growing market.”
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