E-commerce gifting continues to grow despite retail reopening

The number of people buying Father’s Day gifts online is growing, despite restrictions easing in the UK.

According to data from Yodel, 18 per cent of those answering a feedback form said that they had bought their dad a gift online over the past week.

This compares to less than 7 per cent in 2020, when a similar number of responses were gathered.

The most popular gifting category this year is personalised products, accounting for more than a third (34 per cent) of presents, closely followed by food and drink (32 per cent.)

“Father’s Day is obviously a sentimental time of the year for many of our customers and we pride ourselves on playing a key role in getting gifts to dads up and down the country,” said Mike Hancox, chief executive, Yodel. “Although lockdown restrictions have eased, there are still people who won’t get to see their fathers on the big day, and others who prefer to purchase online even when gifting in person. The whole Yodel family steps up for key dates such as Father’s Day to ensure that our specialist items like beer and whisky reach their destination safely and on time.”

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