eBay has announced that thousands of sellers offering personalised products in the UK will benefit from lower fees and new promotions until March 2022.

In 2020 eBay UK recorded over 600 searches a day for personalised items, with personalised mugs and glasses some of the most sought after customised and engraved products, with searches up 111 per cent and 113 per cent respectively.

The company will cut fees to 2 per cent and a new personalisation tool will be added to the site. The tool aims to help sellers offer customisable options without managing requests manually.

“The demand for personalised and handmade gifts is booming as more and more shoppers want to put the personal touch on everything from jewellery and clothes to homeware and gadgets,” said Alex Hiatt, senior category manager for home and garden at eBay UK. “That is why we’re making it easier for our sellers to jump on the growing demand, using technology and cutting seller fees to help shoppers put their unique spin on things.”

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