Brown Thomas, Ireland's premier lifestyle and fashion store and part of Selfridges Group Ltd., has chosen Venda and Onstat to launch its first online and mobile commerce sites. Venda’s platform and Onstate’s expertise will enable Brown Thomas to extend its range of luxury products online and on mobile for the first time.

The addition of an online and mobile commerce offering will enable consumers to purchase from Brown Thomas’s wide range of luxury brands, with next day delivery across Ireland and access to loyalty schemes also available. Consumers will also be able to enjoy the high level of customer service and luxury experience they have come to expect in-store through these new channels.

The new website will replace the existing non-transactional site in November, and will offer Brown Thomas’s wide range of beauty products, with accessories, fashion, and footwear to follow in the next year.

Sam Bain, multi-channel director at Brown Thomas, says: “At Brown Thomas we are at the beginning of our multi-channel journey, as such we were looking for partners with the right experience and capabilities. In Venda and Onstate we have found businesses that have fantastic experience with luxury and fashion brands, with a SaaS proposition that provides scalability from a standing start and cost-effectiveness. The strength of the uptime performance of Venda’s platform was also an important factor in our decision, as it takes the pressure off our team and means they can focus on creating great content for our customers. Consumers no longer see mobile as simply an add-on anymore, so Venda’s responsive web design capability will ensure our customers have a great experience on their phone or tablet, just as they would online or in-store. This will allow us not just to add an ecommerce platform, but to become a truly multi-channel luxury retailer.”

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