Lingerie retailer Bravissimo has improved its omnichannel capabilities and enhanced its customer experience with a new e-commerce platform.

Bravissimo, which operates online and has 26 UK stores, selected Black Pepper Software to develop the new platform.

With e-commerce accounting for 40 per cent of the company’s turnover, Bravissimo sought to completely re-design its website platform to provide better service to its omnichannel customers with greater user experience and responsiveness to effectively handle peak seasonal traffic fluctuations.

The new site also needed to be scalable for international markets, to support the retailer’s growth aspirations.

Deploying a team to work alongside Bravissimo's in-house team, Black Pepper supported the lingerie retailer in the delivery of their completely re-architected web platform.

The new scalable platform not only delivered enhance customer experience, it also allowed Bravissimo to meet the needs of national and international customers.

Mike Tremellen, director at Bravissimo, said: “The Black Pepper team are conscientious, professional and clearly know technology. Teaching our internal team how to use an agile test based software development approach added real value to us internally.”

Josie Bryne, retail account director at Black Pepper Software, added: “It has been a pleasure to assist a forward-thinking retailer, such as Bravissimo, with such an important strategic delivery. Working with their development teams has enabled skills and knowledge to transfer across both organisations and this domain expertise will help Black Pepper to service Bravissimo’s needs on future projects.”

Looking ahead, Bravissimo is now planning to work with Black Pepper Software on its next digital transformation project, which involves refining and redeveloping their legacy internal returns system.

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