Buy Now, Pay Later (BNPL) provider Humm has partnered with The Hut Group (THG).

The partnership will enable THG consumers to pay for goods over five or 12 instalments, offering up to £3,000 interest-free over a maximum of 12 months.

The partnership will be rolled out across the UK, Ireland, Canada, Australia, and New Zealand.

The news comes after THG named ex-ITV chief executive Charles Allen as its non-executive chair earlier this week.


‘As we continue to grow our UK presence following FCA approval, we’re thrilled to be able to bring our global reach to THG brands and partners,” said Humm UK and Ireland chief executive PJ Byrne. “We’ve seen a huge increase in demand for split-payment solutions, embedded directly into e-commerce platforms, bringing benefits of flexible credit directly to customers.”

He added: “This partnership is the next step in our ambition to bring the credit market into the 21st century, offering a range of credit solutions at different stages of customers’ lives.”

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