Today Amazon is opening its second UK Amazon Fresh store at Wembley Park.

The store, which sells fresh produce, meat, seafood, bakery items, and household essentials, is a “Just Walk Out Shopping” experience, using contactless payment technology.

Shops have sensors and cameras that track what customers put into their shopping baskets and customers are charged via the Amazon Go app on their phone.

The store will also offer customers a wide selection of its new private food brand, ‘by Amazon,’ which includes groceries and hot food.


“Since opening our first Amazon Fresh store in Ealing, we’ve heard from our customers how much they enjoy the tasty food from our new ‘by Amazon’ range and the effortless shopping experience; we are excited to open our second shop today in Wembley Park,” said Matt Birch, director, Amazon Fresh Stores UK. “The store features our Just Walk Out technology, which enables customers to take what they want and just walk out, making shopping for essential grocery items even more convenient.”

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