Amazon acquires VR firm Body Labs

Amazon has completed the acquisition of virtual reality (VR) company Body Labs, whose software can be used to enable customers to virtually try on clothes.

A message on the Body Labs website reads: “Exciting news! We’ve been acquired by Amazon. We look forward to innovating on behalf of customers.”

The New York-based technology firm was founded in 2013 and has raised more than $13 million over two investment rounds, including an $11 million Series A funding round in 2015.

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