Google Cloud overtakes AWS for retailers

Google Cloud is now used more than Amazon Web Services (AWS) by retailers, as many do not want to work with a rival.

Market analysis from Canalys explained that while AWS retains dominance in the wider cloud infrastructure market, it is losing ground within e-commerce.

“Due to this competitive aspect, many major retailers have opted to work with other cloud service providers,” said Blake Murray, a research analyst for Canalys.

“By using its strength in advertising and search, Google Cloud can offer retail customers much more than compute and storage," read the report.

AWS currently accounts for around 60 per cent of Amazon’s total income.

    Share Story:

Recent Stories

Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.