AO has ramped up its recruitment drive with the creation of 650 new jobs across the UK in its retail, mobile, tech, financial services and logistics divisions.

The online electricals retailer said it needs extra help managing the sustained demand since the Coronavirus accelerated online shopping habits.

As more people fit out home offices, the company stated it is looking for new ‘AOers’ from supply chain to developing technology, to marketing and customer service.

AO is looking to fill vacancies in various locations, including Manchester, Bolton, Telford, Thatcham and Crewe - and in some cases where possible - working from home.

The company said it is looking for a diverse range of expertise to join its 3,000-strong team from gas engineers to software developers, a fridge recycling shift coordinator and even a TikTok expert.

Founder and chief executive John Roberts said: “The pandemic accelerated a shift in customer behaviour towards online shopping - we saw five years’ change in five weeks - and we now have the opportunity to make AO a habit that lasts for our new customers.

“We’re investing to cement the change and prepare for our next phase of growth which includes creating hundreds of new, high quality jobs for a diverse range of talented people.”

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