Nearly all retailers in the UK have implemented some form of personalisation scheme, according to new research commissioned by Klarna and Visualsoft.
The report, which surveyed 200 UK retailers, found that of those who have deployed a personalisation strategy, 44 per cent are already recommending products based on a customer profile.
A further 37 per cent are personalising the product search functionality on their websites.
Meanwhile, data-driven dynamic content is being used by 37 per cent of retailers to actively target and influence browsers as they shop online.
A key part of this is the use of AI (35 per cent) to help identify preferences and trends, whilst marketing automation flows (31 per cent) turn insight into effective communications and campaigns.
“It’s clear that technology is critical to enable any of these personalised experiences, especially collecting the correct data on your customers and using it at the crucial moment of the shopper journey,” said David Duke, digital director, Visualsoft.
Latest News
-
M&S confirms personal customer data stolen in cyber attack
-
B&Q to offer rewards from partners at online checkout
-
Iceland boosts retail media offering with new partnership
-
Specsavers expands executive leadership team with 3 appointments
-
Asos rolls out next-day delivery to lockers nationwide in UK first
-
John Lewis opens Jamie Oliver cookery school and cafe
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories