Nearly all retailers in the UK have implemented some form of personalisation scheme, according to new research commissioned by Klarna and Visualsoft.
The report, which surveyed 200 UK retailers, found that of those who have deployed a personalisation strategy, 44 per cent are already recommending products based on a customer profile.
A further 37 per cent are personalising the product search functionality on their websites.
Meanwhile, data-driven dynamic content is being used by 37 per cent of retailers to actively target and influence browsers as they shop online.
A key part of this is the use of AI (35 per cent) to help identify preferences and trends, whilst marketing automation flows (31 per cent) turn insight into effective communications and campaigns.
“It’s clear that technology is critical to enable any of these personalised experiences, especially collecting the correct data on your customers and using it at the crucial moment of the shopper journey,” said David Duke, digital director, Visualsoft.
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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
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