Mobile users not so 'appy

New research reveals that two in five Brits regularly delete mobile apps. A study by web hosting company and domain name registrar into the mobile habits of 1,000 Brits, also found that, whilst a third said their phone is the main device they use to access the internet, one in five often get rid of apps within just three months of downloading them.

Daniel Foster, technical director and co-founder of, says: “Increasingly businesses are investing a lot of resource into creating innovative apps for their customers, in the hope to attract them in an extremely saturated market. There could be a number of reasons why a consumer might delete an app. It’s not uncommon for users to hit storage capacity on their phones, for example, and apps are often the first thing to go before music, videos, or photos. The latest mobile update from Google may have had an impact; too, as businesses have been pushed to create mobile websites that are more mobile-friendly. This means consumers no longer need to download an app that takes up precious storage to get a decent experience on mobile. Offering regular perks to those that download an app might be the only way to keep a consumer that isn’t necessarily loyal to a brand engaged, to prevent them from deleting the app.”

The research also shows that one in four of those surveyed said their mobile is the main device they use to read the news, whilst 25 per cent use their device to complete a number of everyday tasks, including grocery shopping, bank transactions, and booking holidays and restaurants. In addition, 22 per cent own more than one phone.

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