Asda is rolling out a crime reporting and intelligence platform across its entire UK store estate following a successful 10-week pilot in 30 London stores.

The supermarket said the trial improved the way retail crime is reported and prevented, helping employees identify repeat offenders more quickly and target security resources more effectively.

During the pilot, Asda said more than £100,000 worth of stolen products was recovered and returned to shelves, while crime prevention rates increased by 55 per cent.

The retailer also reduced the time taken to report incidents by 80 per cent, cutting the average reporting time from around 25 minutes to less than five. The platform improved the identification of repeat offenders, Asda said, including individuals committing offences across multiple retailers.

The platform, launched in partnership with technology firm Auror, brings together information on incidents from retailers, enabling businesses and police to identify prolific offenders, detect crime patterns, and manage investigations through a single system.

As part of the London trial, specially trained employees reviewed CCTV footage relating to serious incidents and theft before uploading it to the platform. Asda said the information was then combined with reports from other retailers using the platform to support investigations and wider crime prevention efforts.
Asda stressed that no live facial recognition technology was used during the trial or will be used as part of the rollout.

The rollout comes as retailers continue to face rising levels of shoplifting and violence against store staff. According to the latest British Retail Consortium Annual Crime Survey, retail workers experienced an average of 36 violent incidents involving a weapon every day in 2025, alongside around 1,600 incidents of abuse or violence daily.

"The results from our London pilot demonstrated the value of having a faster and more effective way to report incidents and identify repeat offenders in real time,” said David Lepley, chief operating officer at Asda."By working more closely with police and retailers through a shared intelligence network, we can focus our efforts where they will have the greatest impact and help to tackle retail crime."

Mark Gleeson, general manager for the UK and Europe at Auror, said the pilot showed how retailers can work together to tackle prolific offenders.
"It’s fantastic to see retailers like Asda unite to take a stand against the top 10% of offenders causing 70% of retail crime and take back UK’s high streets," he said.

"Auror has made it 80% faster to record crime for Asda colleagues and early pilot results saw the team identify dozens of prolific repeat offenders, with the majority known to offend at stores owned by other retail brands within the Auror Network."

The rollout follows wider investment by Asda in store security. The retailer said it has invested more than £90 million over the past two years in measures including body-worn cameras, enhanced CCTV systems, security barriers and other safety improvements.

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