Swedish FinTech firm iZettle has launched a new e-commerce platform that will allow merchants to sell in-store, online and on-the-go, all from one place.

The platform lets small business owners set up and customise a brand new webshop, or start selling across multiple channels online, including social media, blogs and existing websites – keeping track of all sales and inventory in one place.

“This is iZettle’s biggest product launch since 2011 and it is a huge moment for us,” commented the company’s chief executive and co-founder Jacob de Geer.

“Today’s consumers expect businesses to be present both offline and online, and half of iZettle’s users currently don’t have an online shop and the other half struggle with different complex online systems,” he continued, adding: “iZettle E-commerce solves these problems, helping small businesses find new customers and sell more - all from one place.”

The platform will initially be launching in the UK and Sweden, before a further roll-out in Denmark, Norway, Finland, Germany, France and the Netherlands later in the spring.

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