Brits spent on average £3,379 online last year, more than consumers in any other country.

Research by delivery company ParcelHero also found that on average Denmark spent £3,056 per person last year, while the US spent £2,753 in 2020.

“The reopening of many stores in April can’t come too soon for High Street retailers. In fact, it may be too late already. UK shoppers now lead the world in the great migration to online,” said David Jinks, head of consumer research, ParcelHero. “ParcelHero’s latest global trade analysis found Brits’ annual online £3,379 shopping bonanza eclipsed Denmark’s £3,056 average online spend and America’s £2,753 average.

“When averaged out over the number of online shoppers in each country, the UK had a significantly higher spend than any other nation. Only Denmark showed a similar love affair with online shopping.”

Jinks said that when England and Scotland reopen non-essential stores in April, it will be a “huge test” for the future of the UK’s High Streets.

“Will the spring weather lure people back to town centre shops or will newly acquired online shopping habits prove too hard to kick?” he added. “The answer is partly down to how well the country negotiates its way out of lockdown. Certainly, a fourth lockdown in England would spell the end for many physical stores.”

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