Tyrers pilots digital clothes rail

Customers of the Tyrers department store in St Helens can now see which outfits are trending online whilst they're in the shop. O2 Business has equipped the retailer with cloud-based Microsoft Office 365 software, Microsoft Surface tablets and 4G pop up offices. In the run up to Christmas, a digital clothes rail will calculate the likes, comments and shares of a particular outfit on Facebook and Instagram. It will then light up accordingly so customers can see what’s trending in real-time.

Ben Dowd, business director at O2, says: "We’re passionate about helping businesses embrace the benefits of the latest technology. We’re committed to playing our part which is why our pilot in St Helens is so important. We want to help more small businesses grow and thrive in an increasingly digital Britain and our work with Tyrers demonstrates exactly the kinds of benefits our customers can have.”

Ali Tyrer from Tyrers comments: “We’re always looking at how technology can help our bottom line and being an independent business means we are able to try new things. O2 Business has really given us the confidence to think about using technology even further, providing hardware and software to make things happen and push the boundaries to become a digitally leading retailer.”

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