The Very Group, which operates brands including Littlewoods and Very, has announced the appointment of Edward Fry as its permanent chief financial officer.

Fry has served as interim chief financial officer since September 2025. He has worked at The Very Group for over five years and previously held the role of group finance director. Prior to joining the Group, he sent over seven years as chief financial officer at the David Ross Group of companies, including Ballyclare Group and iSmash.

Over the past year, the Group said he has played a central role in navigating the business through several significant milestones, including its change of ownership and securing the Group’s long-term refinancing.

“Ed has guided us brilliantly through multiple key achievements over the past year, and I’m delighted with his appointment as CFO on a permanent basis,” said Robbie Feather, group chief executive at The Very Group. “His leadership has been instrumental as we’ve strengthened our financial position and delivered important innovations across the business.

“As we look ahead to FY27, Ed’s appointment supports our focus on driving even greater collaboration, pace and performance across the Group, building on the strong momentum we’ve created over the last 12 months.”

In February, The Very Group announced it had extended and renewed key debt facilities which will secure long-term funding to 2029.

The group said that the refinancing significantly strengthens its capital structure and leaves the business well positioned for the next stage of its growth.

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