Ted Baker partners for omnichannel tech
Written by Hannah McGrath
Ted Baker has partnered with OneStock to enhance its omnichannel operations.
The luxury fashion retailer announced the technology tie up as it steps up efforts to deploy new Ship from Store and express Click and Collect initiatives.
OneStock’s order management system will enable Ted Baker to unify inventory across its store estate, while instructions and order for Click and Collect will be sent to store teams through an app.
Previously, these orders were shipped from a central warehouse. The new process will enable fulfilment directly from the store’s stock, offering customers a faster pick-up time, while reducing logistical costs.
Ted Baker will also be able to use the OneStock app to access Ship from Store orders via the same app. Orders can then be claimed competitively by qualifying Ted Baker stores, with packed and sent directly to customers.
Clare Harrison-Empson, head of global retail operations at Ted Baker, said: “The main drivers for the project are to enable greater product availability on Ted’s website while maintaining a better sell-through rate of full-priced items within the store.”
Ship from Store will initially be rolled out in the UK, followed by the US and territories in the Middle East and Asia, where it will be used for local fulfilment of e-commerce orders.
“To succeed at omnichannel requires retail agility,” said Romulus Grigoras, chief executive of OneStock. “A distributed order management system will enable Ted Baker to give customers a smooth shopping journey and increase sales.”