Ted Baker is extending its deal with Retail Assist, a retail IT solutions provider, to include data exchange support for its teams.

The move will see the lifestyle brand use Retail Assist’s data exchange service, Ra-X, to share data, with Retail Assist also providing key first and second line help desk support.

Ra-X is a fully-managed data transformation and retail communications solution, which helps retailers to share key product data in the required formats between stores, concessions, franchises, e-commerce sites and head offices.

With Ted Baker operating in 165 stores across the world, from airports to the high street, Ra-X translates sales data into the correct format and transfers it to the required destinations.

Simon Brealy, Ted Baker’s head of IT, said: “The transfer of sales and quality data is key for Ted Baker’s operations. We needed a smooth and reliable data exchange solution partner that could work on a global scale to support our national and international stores. With our established relationship with Retail Assist, we’re happy to expand our relationship further.”

Kevin Greathead, managing director, said: “Retail Assist recognises that the transfer of sales and quality product data is key for Ted Baker and that this can be a complex and manual process. The effective management of trading partners can protect a significant area of any retailer’s revenue stream. Ra-X ensures that a streamlined process is established, which will resolve areas of multiple data input and errors by sharing key product data whilst managing time critical pressures.”

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