Supply chain crisis forcing consumers to shop local, finds research

More than half of global consumers and 60 per cent of Brits –are now less likely to order an item that requires shipping from overseas than they were a year ago, according to research from SOTI.

The report surveyed 10,000 adults across several countries, with 2,000 respondents in the UK.

“Brands and retailers are having to rethink how they approach customer relationships and go-to-market strategies in response to this state of flux,” said Sarah Edge, director of sales, UK and Ireland, SOTI. “It’s imperative they have the right data at their fingertips to cater to these changing consumer preferences.

“The brands that have the flexibility that allows them to provide the best possible customer experience, no matter how or where customers shop, will be the most resilient.”

58 per cent of UK respondents said they have recently experienced one or more items not being available, have had to purchase alternatives when preferred products were not available, or have had to go to different retailers to find items in stock.

More than a third – 38 per cent – of Brits said items they wanted to purchase have not been available at all.

30 per cent of UK shoppers said that they feel delivery times have been slower than usual.

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