Superdry sues Asos over ‘copied branding’

Superdry has reportedly sued Asos, claiming the online fashion retailer copied its ‘Osaka’ designs on T-shirts and sweatshirts.

Court documents seen by the Mail show that there were five items on Asos’ website that use the word Osaka.

Asos was requested to remove the “identical” products from its platform but allegedly refused to do so, which led to Superdry taking court action, said the tabloid.

“It is clear that the product is designed to reproduce the look of Superdry's goods to mislead customers,” the company said, adding that Asos behaved "flagrantly" by keeping the products on its site, according to the newspaper’s report.

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