Superdrug is launching a doctor-led mental health consultation app called ‘MindCare.’

Access to a doctor-led video consultation where users can discuss their mental health will cost users £70.

The doctor will work towards a diagnosis for a person’s condition and guide them to support that matches their needs, for example talking therapies or private referrals for further care.

“82 per cent of people believe there’s still too much stigma attached to mental health problems and I believe that as a trusted high street retailer, we have a responsibility to make mental health care both more widely talked about and to offer services that make it more widely available,” said Michael Henry, healthcare director at Superdrug.

“When you’re feeling overwhelmed or need support with your mental health, it can be challenging to know where to turn or who to talk to.

“We also know that accessing services isn’t always that easy. It can be difficult getting a doctor’s appointment or talking about your mental health in a GP surgery. Finding a private therapist can also be a daunting task when you’re not even sure what’s wrong.

“These are some of the reasons why we’re launching a mental health care app. It aims to create more awareness, especially among people that might not have thought about therapy before and enable them to make informed choices for their own mental healthcare.”

Superdrug health ambassador, Dr Zoe Williams said: “We all have mental health, in the same way that we all have physical health and both need to be looked after and nurtured. It is a very difficult time for so many us, and with Superdrug's research showing that the mental health of two thirds of people (66 per cent) continues to worsen due to the pandemic, it is great to hear that they are responding the needs of their customers by creating the Mindcare app and doctor consultation service, to support and guide people with their mental health needs.”

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