Shoppers spend 14% more with click and collect
Written by Hannah McGrath
Shoppers are spending an average of 14 per cent more when they opt for click and collect delivery, according to new data.
HubBox, a software-based Click & Collect provider, conducted an analysis of sales data from UK retailers with a miniumum volume of 10,000 parcels a month covering a range of products including fashion, footwear, sports and homewear.
The data showed that click and collect orders correlated to increased value of a shopper’s overall basket, in addition to improving conversion rates.
On average across the sales data, those customers who chose to click and collect at checkout spent 14 per cent more than customers who selected home delivery.
For retailers with an average order value of £50, this equated to an average £7 increase in spend per order.
The data crunching, which was carried out over a 10-month period, found that certain product types saw a higher uplift in order value when combined with click and collect, with sports (21 per cent) and fashion (15 per cent) leading the way.
Footwear saw the smallest percentage increase, with a 7.8 per cent more spent when the customer opted for click and collect.
HubBox suggested that fears around the reliability of deliveries can lead to customers holding back on the total value of an online order.
A 2016 study carried out by JDA and Centiro said that 19 per cent of shoppers chose click & collect because they felt more confident they would receive their order.