Retail staff ‘facing digital training gap’

Retail staff are facing a digital training gap, with store employees reporting a lack of digital training formats, according to new research.

A study of 1,000 frontline staff by YOOBIC found that 47 per cent wanted training to be delivered digitally, while 74 per cent said they would welcome mobile training.

However, only 14 per cent received training via a mobile or app.

41 per cent of retail staff said they wanted training to be continuous, with small modules or miniature training sessions delivered on an ongoing basis. A further 24 per cent said they wanted to access training on demand, allowing them to continually keep up with changes to policy, procedures, and compliance.

But 28 per cent of retail workers only received training once a quarter, while 24 per cent had training once a month.

“Tomorrow’s retail leaders are the frontline workforce of today, so it’s imperative that retailers tackle the digital training gap, so that retail staff are not only empowered to deliver value that creates rewarding shopping experiences that keep customers coming back, but also that talent is nurtured to create rewarding, long-term careers,” said Fabric Haiat, chief executive and founder, YOOBIC.

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