Online retail brands PrettyLittleThing and HYPE have partnered with flexible payments platform Laybuy.

The integrations with the Boohoo-owned fashion retailer and HYPE is due to go live on both retailers’ e-commerce sites later this month.

Laybuy’s platform will enable customers to spread the cost of purchases over six equal weekly payments interest-free.

The option aims to provide responsible lending by setting credit limits using data provided by Laybuy partner Experian, which provides credit checks for all customers.

Nicki Capstick, marketing director of PrettyLittleThing, said: “It’s always an important focus for us in giving our customers greater experiences whilst shopping at PLT and Laybuy allows us to provide a better and more innovative way of checking out."

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