Pinterest has launched an extension for its customisable, open-source e-commerce platform 'WooCommerce'.

The extension gives more than 3 million merchants who use WooCommerce the power to turn their entire product catalogues into shoppable Product Pins on Pinterest.

Once merchants install the WooCommerce Pinterest extension, their entire product catalogue uploads to Pinterest. Shoppable Pins will show up in people’s feeds as they search and browse for things to buy.

The extension also logs when customers interact with products on Pinterest, so merchants can track their best-selling or most saved items.

Merchants that have uploaded Pinterest to their WooCommerce sites another way, are recommended to switch to the extension instead. “It’s the best, easiest way to keep your products current on Pinterest, since it automatically updates details like pricing and product availability,” said Pinterest.

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants, to be on the cutting edge of social commerce,” said Aleksandra Bettin, vice president of business development at WooCommerce. “Merchants need the right options to reach the right audiences, this integration helps them do that.”

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