Pinterest has launched a shoppable streaming series that lets viewers buy items they see on screen using a QR code.

“Bring My Pinterest to Life” is a six-episode DIY series in which Pinterest users are matched with creators to design and decorate their living spaces. A QR code in each episode takes viewers to Pinterest boards with shoppable products, DIY instructions and images from the show.

Pinterest said that through the QR code, audiences can save what interests them, discover new ideas and make purchases from brand partners including Wayfair, eos and Michaels.

The episodes focus on wardrobes, rooms and gathering spaces, with a Pinterest board for each episode that Pinterest said will inspire other users and allow them to buy the featured items.

All six episodes will stream on The Roku Channel in the United States, Canada, Mexico and the United Kingdom.

Alongside the show, Pinterest is introducing a “Bring My Pinterest to Life” feature with more than 100 boards to support projects such as travel planning or launching book clubs. These boards feature creative experts who share their own processes to guide users.

“It’s an entirely new way to move from inspiration to action, right from your living room,” said Nadine Zylstra, Pinterest’s global head of editorial. “Bring My Pinterest to Life offers Pinterest fans and newcomers an exciting opportunity to see what’s possible, while giving advertisers innovative ways to partner with us and reach viewers at home and beyond our app.”

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