Pets at Home has published a trading update for the 16 week period to 19 July 2018, revealing a 6.9 per cent uplift in revenues, driven by 47.3 per cent growth in omnichannel revenues.

The pet retailer noted that its retail price position continues to strengthen to competitive levels, with its overall price gap to online retailers being halved in the past 18 months.

Its ‘easy repeat’ delivery option is now available for over 350 online products, providing customers with greater convenience through an automatic repeat delivery to home or collect in-store, at prices lower than online competitors.

“There are so many initiatives that are working: great promotions and more lower prices, capitalising on the hot weather with our biggest ever summer and cooling product range and the launch of our easy repeat online delivery service,” said Peter Pritchard, chief executive of Pets at Home.

“I believe we need a sharpening of focus to become a business that will continue to win over the long term, where it is essential that we maximise our assets and data as an integrated pet care business and reinvigorating the customer experience in-store becomes key.”

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