Retail technology firm Perch has partnered with Vodafone Business to develop in-store Internet of Things (IoT) devices which detect products that customers are picking up and respond with dynamic digital content.

With 68 per cent of consumers expecting their in-store shopping experience to be just as efficient as online, according to a report from Manhattan Associates, Perch said the tie up with Vodafone’s Business IoT Connectivity would enable them to develop tech which offers customers a seamless digital experience with personalised messages.

The partnership will enable Perch to provide customers including Johnson & Johnson, Kate Spade and Jo Malone with connected in-store displays which mirror the e-commerce experience by determining when a customer approaches, touches, or picks up a physical item and immediately engages them with a digital message.

For example when a shopper picks a handbag off a shelf, the Perch display shows information about the product to inform the shopper, shares recommendations on similar products, or offers a discount on the item.

Vodafone will provide the underlying network connectivity to support Perch’s IoT technology.

Perch displays can also send anonymised information back to marketers helping them better understand how consumers are shopping in their stores.

Ludovico Fassati, head of IoT for Vodafone Americas, commented: “Vodafone is pleased to collaborate with Perch combining interactive displays with our global IoT network to revolutionise the shopping experience.”

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