Pepco Group has launched a new mobile app as part of a major push to accelerate its digital and data ambitions.

The company has rolled out the app in Poland first and will use the insights gathered to support launches in the other 18 European markets in which it operates.

Pepco said the launch underlines its shift from a predominantly store‑led model to a more connected digital ecosystem, bringing together physical stores, loyalty and digital touchpoints in a single platform.

The retailer added that the move will strengthen customer engagement, enhance data‑driven decision‑making and create a scalable foundation for long‑term growth across its European markets.

Pepco Club, the retailer’s loyalty programme, forms a key part of the app. Pepco said the app will provide members with personalised rewards, digital vouchers and exclusive offers within a single digital experience.

According to Pepco, the app draws on advanced data and AI capabilities, enabling deeper behavioural and transactional insights. These insights are designed to support more effective marketing campaigns, improve inventory optimisation and enhance strategic planning across the group.

The app has been built on a modern, composable and headless architecture, which Pepco says integrates more than 20 advanced technologies and will also support future e‑commerce capabilities.

Commenting on the launch, Pablo de Ayala, group chief information officer at Pepco, said: “This platform enables growth and scalability supported by AI through state‑of‑the‑art technology, allowing Pepco to rapidly adapt to evolving customer trends and market demands.”

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