Oasis ups online conversion using social proof messaging

Since it started using social proof messaging from Taggstar on its UK website in July, Oasis has seen a conversion rate uplift of 4.57 per cent.

The real-time messages use data from the behaviour of previous shoppers to show customers if a product is trending or is selling fast. By giving shoppers extra information to evaluate and shortlist their fashion choices, they are helped to make the right product choice.

Liam Price, digital director at the fashion retailer, said: “The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases; our objective is to drive quality demand.”

Oasis now shows purchases, add-to-basket and audience volumes. It was also the first retailer to try out Taggstar’s latest messages, known as ‘Since Last Visit’, which inform customers how many times an item have been viewed, added-to-bag or bought since they last visited a product page.

After an initial 50:50 split test and the strong conversion uplift results, Oasis now displays social proof messages site-wide on all its product display pages.

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