Through Wayra, Telefonica’s start-up accelerator, O2 is working with digital start-ups Qudini and RotaGeek as it looks to eradicate queues and match customer demand with store advisors.

Qudini is a system which keeps customers updated on their position in the queue via text so they can continue with their day, returning when they are informed an advisor is available. RotaGeek is a staff scheduling offering, enabling employers to organise shift patterns online and share them with just one click. There is also an app so employees can access and update rotas on the go. Data from Qudini is being used to influence work shift management on RotaGeek, matching store resource to customer demand and helping to reduce queue waiting times.

Bridget Lea, general manager, O2 Stores, says: “Wayra companies have a great understanding of O2’s business and share in our vision for the future, and together we are exploring new and exciting digital opportunities for our stores. We selected Qudini and RotaGeek as they share our passion for using technology to deliver great experiences, whether that’s empowering our store staff or helping save our customers valuable time so that they can get the most from their shopping trip.”

Qudini has launched in 100 O2 stores and RotaGeek is completing a 10 store trial, ahead of rolling out to 50 stores this month. Both systems are planned to be in all O2 outlets by next year.

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