UK-based online fashion retailer Mr Porter has launched a standalone marketplace called “Super Mart”.

The high-end menswear retailer said the new marketplace will sell more than 330 products from 29 brands across ready-to-wear, accessories, and lifestyle including t-shirts, collectables, and streetwear.

Products for sale will include “one off” band t-shirts from UK-based collector Tom Hunt and exclusive pieces from Tokyo-based boutique Undercover Madstor.

The news comes after Mr Porter’s parent company YOOX NET-A-PORTER group partnered with Klarna to provide Buy Now, Pay Later (BNPL) services to its international customer base earlier this week.

Many companies in the luxury sector have reported strong sales in recent months. Shares in luxury giant LVMH - which owns brands such as Christian Dior, Givenchy, Marc Jacobs, Stella McCartney, and Bulgari - have risen by more than 70 per cent since June 2020.

“We are excited to launch Super Mart, a first-of-its-kind project – it’s been fantastic for us to work on a large multi-brand collection that champions diverse contemporary product from both established and cult brands; many of which have loyal fan bases but not been available on a global scale before,” said buying director at Mr Porter Sam Kershaw. “From our curation and exclusive collaborations to our wide-ranging editorial content, Mr Porter has always been a place for discovery and Super Mart celebrates this by giving global access to rare and unique collectables.”

He added: “This launch is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community.”

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