YOOX NET-A-PORTER partners Klarna

YOOX NET-A-PORTER group is partnering with Klarna for Buy Now Pay Later services access its international customer base.

Under the terms of the tie-up online luxury fashion group, which owns sites including NET-A-PORTER, MR PORTER, YOOX and THE OUTNET, customers will be able to pay using Klarna’s flexible payment options including Pay in 3 and Pay in 4.

larna’s flexible payment services have already begun to be rolled out across the YOOX NET-A-PORTER Group, starting with MR PORTER – where the service is available in the US, UK, Germany, Austria, the Netherlands, Italy, Spain, Belgium and Finland.

NET-A-PORTER has launched in the US and Australia with other European markets launching later in 2021. This will be followed by implementation across THE OUTNET and YOOX over the next 12 months.

YOOX NET-A-PORTER group specialises in luxury e-commerce and claims to “balance technology and human touch to create a truly luxury shopping experience”.

The group is developing Artificial Intelligence, augmented reality, voice and visual search with the aim of enriching the customer experience as consumers increasingly shop on their smartphone.

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